Aigars Abolins

Board member

+371 2915 4525

aigars@behold.lv

 

Knuts Kvisviks

Board member

+371 2922 3584

knuts@behold.lv

B Fashion

B fashion – focuses on premium retail locations in leading shopping centers and central high streets & shopping areas. Selective location research along with professional central management will secure effective franchise operations for several brands.

 

B fashion is our common umbrella for franchise concepts that we bring along our food retail concept for development around CEE and CIS countries. The number of brands and stores differ in each location, depending on the possibilities and priorities.

B fashion both utilizes and strengthen ultimately the automatically potential created by opening one of our hypermarkets in a new location. If we have created a location that obviously will be visited by a number of thousand consumers everyday, we want to secure the ultimate choice for the consumers.

B fashion holds master franchise agreements of several well known brand names of Western European origin, we are negotiating with Indian and other Asian brands that want to enter European markets.

B fashion can of course be extended to several categories and concepts, the more the merrier, as long as we manage to keep the local adjustment factors and the local knowledge level within a category (global).

 

 

Business vision:

Create a leading fashion brand retailer in Baltic countries within a 2-3 year period by utilizing current economic situation and opportunities.

 

Baltic markets:

Limited International fashion brand presence and Price levels do not match the quality expectation (Critical mass/local thinking problem);

Competition mainly among 2-4 larger players (like Apranga group) and many independent small retailers;

Consumers are "hungry" for new brands, new quality standards, new experiences.

 

Business opportunities:

Attraction of new international brands = creating interest;

Uniting Baltic markets = reaching sales volumes / cost efficiency;

Entering of prime location in city centers (low rent) and selected shopping centers (new brands) = taking position

 

Investor opportunity:

Become a finance partner at the early stage and fully benefit from increasing operational profits / share value.